Howitzer Clothing
After working with ATTN Agency for a year, in 2019 Howitzer Clothing made the decision to test their business with another agency. In 2020 Howitzer Clothing came back to ATTN for full paid channel management. ATTN Agency’s paid search team completely restructured the ad account to focus on new customer acquisition, resulting in significant lift in incremental revenue and a decrease in new customer acquisition cost.
Nov 1, 2023
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measurable outcomes
87%
Year Over Year Increase in Attributed Revenue
13%
Year Over Year Decrease in nCPA
49%
Increase in Google Ad Spend
Overview
ATTN Agency launched segmented Performance Max campaigns focusing on hero products, new customer acquisition, and excluding brand search. This resulted in a 49% year over year increase in ad spend, a 13% decrease in new customer acquisition cost, and a near 87% increase in channel-attributed revenue.
By optimizing automated campaign types, ATTN Agency grew Howitzer Clothing’s attributed revenue by 87% year over year with a channel attributed return on ad spend (ROAS) of 5.21x.
"ATTN Agency is the real deal. Trust us, we tried to find better results and they just weren’t there."
Brandon Erickson
Director of Ecommerce
real brands, real results
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197%
Year Over Year Increase in Attributed Revenue
50%
Year Over Year Decrease in nCPA
18%
Increase in Meta Ad Spend
280%
Year Over Year Increase in Channel ROAS
45%
Year Over Year Decrease in nCPA
368%
Year Over Year Increase in Google Attributed Conversion Value
87%
Year Over Year Increase in Attributed Revenue
13%
Year Over Year Decrease in nCPA
49%
Increase in Google Ad Spend